twitter-bird-logo-design

NEWS: Twitter Boosts Advertising Efforts

Twitter Boosts Advertising Efforts Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived. Twitter Self-Serve Platform The company said it started testing the self-service platform last month with fewer than 20 advertisers. With the new product, […]

Twitter Boosts Advertising Efforts

Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived.

Twitter Self-Serve Platform

The company said it started testing the self-service platform last month with fewer than 20 advertisers. With the new product, they can set up and run their own promoted products campaigns and pay with a credit card, Twitter said.

Twitter is about Scale

“Our goal for this year and next year is all about scale,” Twitter’s chief revenue officer Adam Bain said at Business Insider’s Ignition conference Wednesday. About 2,400 marketers use the platform, he said, and the company plans to learn from its small self-serve test and then roll it out to more advertisers.

[Source: Adweek]