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WHAT IS: Facebook Seamless Sharing

Frictionless Sharing aka Seamless Sharing Facebook recently instituted a new program that makes it easy for 3rd party websites and services to automatically post links about your activity elsewhere back into Facebook and the newsfeeds of your friends. It’s called Seamless Sharing. About Seamless Sharing What It Is: No longer will people be limited to […]

Frictionless Sharing aka Seamless Sharing

Facebook recently instituted a new program that makes it easy for 3rd party websites and services to automatically post links about your activity elsewhere back into Facebook and the newsfeeds of your friends. It’s called Seamless Sharing.

About Seamless Sharing

What It Is: No longer will people be limited to merely “liking” or “sharing” a page. They will soon be able to have all sorts of interactions, such as “reading” a magazine article or “watching” a TV show, and more—although Facebook will only initially add this functionality for articles, music and video, they say it will be opened up to developers in the near future, meaning that at some point users could be able to click that they “tasted” a wine at an event or “drove” a specific model of car.

Seamless Sharing Privacy Concerns

Critics say that Seamless Sharing is causing over-sharing, violations of privacy, self-censorship with regard to what people read, dilution of value in the Facebook experience and more. CNet’s Molly Wood says it is ruining sharing.

Social media spotify seamless sharing

Seamless Sharing with Spotify

For a feel for how this frictionless sharing or passive application interactions will work, just look at the notifications in your Ticker of your friends’ Spotify activity, where users are automatically expressing their app interactions to their friends without any manual sharing.