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HOW TO: Optimize Your Google+ Business Page

5 Tips on How-To Optimize Your Google+ Business Page Google+ has emerged as a key player in the Local SEO space, and this week, Google+ opened its doors to companies by introducing business pages. Google+ is similar to Facebook, Twitter, and LinkedIn, but it does have its own strengths and weaknesses. Use these 5 tips […]

5 Tips on How-To Optimize Your Google+ Business Page

Google+ has emerged as a key player in the Local SEO space, and this week, Google+ opened its doors to companies by introducing business pages. Google+ is similar to Facebook, Twitter, and LinkedIn, but it does have its own strengths and weaknesses. Use these 5 tips to help optimize your Google+ Business Page.

Add Recommended Links

Under the ‘About’ tab of your Google+ Business Page, you have the option to add recommended links in the right side bar. Don’t let this space go to waste. Instead, add links to important blog articles and lead generation offers to drive more traffic and leads for your business.

Share Lots of Photos

Photos are very important on Google+. A quick look at a Google+ feed will tell you that lots of individual images are shared by users. Which images, charts, or slides can you share on Google+ to ignite conversations and increase the viral spread of your content?

Promote Your Google+ Page on Your Website

In order to get people to add your Google+ Page to their Circles, you need to promote the page in places where you are already attracting visitors, such as your homepage, blog side bar, or other social media accounts.

Encourage People to Share Your Posts

Sharing on Google+ is a catalyst for increasing the virality of your content. When you post a message, photo, or link on Google+, be sure to ask your subscribers to share your content with the people in their Circles.

Analyze Traffic and Leads From Google+

You can do this by looking at referral traffic from plus.Google.com to your website.

Getting Started

To get started, sign in to your Google account and then head to http://www.google.com/+/business/.