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FACEBOOK NEWS: People Reached Replacing Impression Rate

Facebook Wall Stat Changes The latest stat changed on Facebook is the switch from Impression Rate to People Reached. Every wall post used to have the impression rate and the Feedback %. Now each post shows the ‘People Reached’ and the ‘People Talking about this’ statistic. What People Reached Means People reached is the number […]

Facebook Wall Stat Changes

The latest stat changed on Facebook is the switch from Impression Rate to People Reached. Every wall post used to have the impression rate and the Feedback %. Now each post shows the ‘People Reached’ and the ‘People Talking about this’ statistic.Facebook People Reached

What People Reached Means

People reached is the number of individuals who saw your post. The reason this number is drastically lower than your impression rate is because ‘People Reached’ measures unique views where impression rates measures number of times viewed.